Articles & Insights

Monique Olan

Transforming marketing from a cost center to a revenue center

Explore what it means to transition marketing from a cost center to a revenue center, the benefits, and how to strike the right balance.

Monique Olan

How an outdated ICP can hurt your revenue and how to fix it

Many B2B tech companies hit a growth ceiling when they fail to evolve their Ideal Customer Profile. Here's why and how to do so effectively.

Monique Olan

Beyond experience: the power of your support system for growth

This article dives into the powerful triad of support - The Confidant, The Challenger and The Mentor - and how you can reflect on them.

Monique Olan

Maximizing revenue & operations with buyer journey mapping

This blog gives a strategic approach to documenting your buyer's journey to optimize your go-to-market, revenue, and operations.

Monique Olan

Avoiding pitfalls & navigating B2B marketing for startup success

In this blog article, we’ll delve into essential foundational areas of a successful B2B marketing strategy for startups.

Monique Olan

Fueling B2B growth through agile marketing and fractional leadership

This article dives into the value of agile marketing, how fractional marketing leaders drive it, some examples, expected outcomes, and more.

Monique Olan

4 fundamental focuses for brand strategy in 2024

Your brand strategy is essential to the success of your go-to-market and growth potential. here are 4 focuses focuses 2024.

Monique Olan

9 actionable strategies to master customer retention in 2024

This blog delves into 9 actionable strategies to boost customer retention in 3 categories: onboarding, proactive support, and milestones.

Monique Olan

4 ways to improve marketing momentum & performance at the start of the quarter

Does your end of quarter for marketing tend to feel like a chaotic rush to the finish line, with looming KPIs you're already predicting...

Monique Olan

Full-time or fractional CMO? How do you decide?

This is the kind of question I should DEFINITELY be able to give a clear answer to, right? Sure. When asked this, I give a super clear...

Monique Olan

Fractional vs. consultant vs. agency: What's the difference? And why care?

These questions I hear a lot. From colleagues, from prospective clients, and even just friends and family. As someone who has worked as a...

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