PivotalPitch on the Revenue Marketing Report Podcast!
Founder, fractional CMO and advisor, Monique Olan, featured episodes
With great appreciation for talking about all things revenue, marketing and business leadership, our founder, Monique Olan, has been invited to speak on The Revenue Marketing Report Podcast numerous times.
Here you'll find quick access to the last 4 episodes she's been on, as well as access to resources provided for listeners to take action.
Podcast Episodes
When numbers fail to convince: Why storytelling skills are a must in B2B!
In this episode we dive into how story and context helps data go from what you are seeing to WHY you should care, how to add more value, and how to leverage insights to understand the buyer journey.
When taking risks as a B2B chief marketing officer (CMO) makes sense
In this episode we talk about what the CMO is really meant to do in a company, the importance of challenging the status quo early and navigating the "difficult to measure" areas of impact.
THIS is why your board of directors isn't listening to you
In this episode we get real about why what you say may not be getting well listened to, hitting a big list of possible reasons and talk about how to better get their attentive ear.
When & why outsource in marketing?
In this episode we discuss when best to outsource vs. maintain in-house, common missteps in the collaboration process, types of outsourced solutions best for different situations, and more.
Relevant Resources
Here are some downloadable guides and articles relevant to the topics covered on these various podcasts!
Learn more about the guest, Monique
Founder of PivotalPitch and B2B marketing expert driving growth at the intersection of people & profit
Monique has been developing and executing B2B brand, marketing and operational strategies for over 17 years across the spectrum of software, hardware and service -- from fresh startups to high-growth early stage, mid-sized legacy all the way to global, publicly traded brands.
She has been at the front of leading teams, projects and initiatives both big and small, as a change-agent in propelling client growth. She's lead in-house and an outsourced projects, both from the side of the agency/consultant, and as part of the in-house team, giving her a breadth of experience in efficiency and effectiveness in this area.
Ultimately Monique believes that the growth potential of a business comes from understanding and advancing the two core sets of people -- those you serve as buyers/customers, and those that make up your business -- and this is all supported through the development and maximization of your business across 6 pivotal points of growth.
