Revenue Growth Activation for B2B Tech & Software Companies
Helping companies expand qualified sales pipeline, increase conversion rates, and improve customer retention and key account growth through winning full-funnel marketing strategy and leadership.
We've aided companies like Autodesk, Oracle, and Zendesk in expanding market reach, lowering client acquisition costs and increasing lifetime customer value to maximize their revenue growth.
5 areas of expertise, 1 pivotal resource.
Market Research & Positioning
Whether new to market, or trying to maximize your position, we’ve carried out gap and opportunity analysis, buyer breakdowns, competitive landscape mapping, and positioning alignment for various clients to better engage audiences and win over customer acquisition.
Brand Identity & Messaging
Through proven brand exercises, mapping and data matrixing, we create customer-centric messaging that most powerfully connects to your audience across every stage of the buyer journey to enable greater market saturation, closed sales, and customer retention.
Go-To-Market & Demand Programs
From annual planning to specific product or campaign launches to daily program operations, we apply years of expertise in developing and deploying bespoke, KPI-driven go-to-market strategies to engage, capture, delight, close and grow customers, before and after purchase.
Revenue Operations & Technology
We audit and structure a tailored end-to-end “revenue engine” ⇢ from marketing to customer service, product teams, and on ⇢ to best leverage buyer insights, positioning strategies, processes, data flow, tech and metrics for greatest profitability and customer lifetime value.
We work with you to help create greater understanding, cohesion, collaboration and functionality across the departments of your company ⇢ not just the "customer-touchpoint" team, ALL areas ⇢ to enable greatest efficiency as they each work toward business goals.
How do we achieve marketing excellence?
We collaborate on your marketing growth strategy and execution in 3 core formats:
Half Day & Project-Based Consulting
With the half day strategic consult session, we work through a hyper-focused 4 hour session together (after a week or two of prep via email) to put together your customer journey map, audit existing strategies, systems, vendors, etc., ideate high-impact marketing initiatives, and lay out the essential next steps for your marketing department to activate growth strategies.
Through project-based growth marketing consulting, we come in to analyze, scope, and game plan pivotal assets, campaigns, and programs to address one or more of the Five Pivotal Points of Growth™, that will allow your business to lower client acquisition costs and increased lifetime customer value for maximum revenue.
Fractional Chief Marketing Officer / Leader
As a Fractional Chief Marketing Officer (CMO) we deploy a part-time executive with full-time expertise and processes to run your marketing team and own responsibility for ALL your marketing outcomes.
By deploying the Functional Marketing® Framework ⇢ a KPI-driven strategic approach and process ⇢ you’ll get a comprehensive marketing strategy with prioritized campaigns. Your executive marketing leader will works with your team daily to execute the strategy, as well as lead ongoing quarterly and annual planning against the bigger picture business goals.
Ongoing Growth Marketing Advisor
Our expert marketing leader will work with you to oversee your marketing team’s progress against your growth via check-ins every other week. This will provide strategic direction and accountability as the team works to stay on track with all campaigns and implement continual improve.
Advisor level support is available after at least 90-days as your Fractional CMO, after a half-day consult session, or after one or more key consulting projects. This ensures we have the right understanding of the business needs, a bespoke strategic direction, and some foundations for us to operate on as we move forward.
We focus on delivering strategies, direction and guidance for your internal teams as the most effective and scalable route to sustainable growth.
Whether we come in fully as a Fractional CMO or just on a few key projects, our goal is to both provide our extensive expertise AND steer accountability and nurturing of your marketing team so that everything we do can be followed through and optimized as they grow with your business.
We know it can be frustrating to have big growth goals for your company, but feel bogged down by marketing that isn't working, or taking up too much of your time as the company leader.
PivotalPitch is led by Monique Olan, who has over 15 years working with B2B companies overcome those frustrations by developing and executing strategies to across:
brand creation and development
market and product positioning
demand generation and acceleration
customer expansion and retention
revenue operations and technology
sales and marketing alignment
While she has expertise across various company sizes, stages, industries, and product offerings ⇢ from fresh startups to global brands ⇢ we have focused our 7 years since incorporation on being experts in growth marketing for B2B tech and software (especially SaaS) companies in high-growth stages.
Want to talk directly with Monique about your business and possible growth needs?
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At max, once a month. We're here to add value, not spam your inbox.
What can you expect?
We'll share decision making guides, market insights, new relevant podcasts and content... things you can actually use, relevant to our areas of expertise.